There are three primary ways to work with third-party services in Ghost: using Zapier, editing your theme, or using the Ghost API.
You can connect your Ghost site to over 1,000 external services using the official integration with Zapier.
Zapier sets up automations with Triggers and Actions, which allows you to create and customise a wide range of connected applications.
Example: When someone new subscribes to a newsletter on a Ghost site (Trigger) then the contact information is automatically pushed into MailChimp (Action).
Here are the most popular Ghost<>Zapier automation templates:
One of the biggest advantages of using Ghost over centralised platforms is that you have total control over the front end of your site. Either customise your existing theme, or create a new theme from scratch with our Theme SDK.
When using a URL with the right meta information, it can show the page title, excerpt, author, publisher and even a preview image. This is a great way to share links from sites that don't have automatic embeds.
You can integrate any front end code into a Ghost theme without restriction, and it will work just fine. No restrictions!
Here are some common examples:
Ghost itself is driven by a set of core APIs, and so you can access the Public Ghost JSON API from external webpages or applications in order to pull data and display it in other places.
The Ghost API is thoroughly documented and straightforward to work with for developers of almost any level.
Alright, the last post in our welcome-series! If you're curious about creating your own Ghost theme from scratch, here are some more details on how that works.